Strategic energy efficiency dialogue
Description of the EES
The strategic dialogue based on a detailed customer segmentation analysis includes questionnaires dealing with customers’ needs, feedback from consultants and campaigns. First campaign: “Save 500 kWh/year and participate in a competition” and second campaign “Provide ideas for local EES projects presented by an app with voting at the web site”. The campaigns enrole more customers. In the dialogue the customers are offered an umbrella of EES offers including infra-red photography for improved insulation, mini energy audit, reduced stand-by consumption, energy efficient circulation pumps, LEDs, cookers and refrigerators and complete refurbishment of the building within an EPC.
The success factors are continuous dialogue with the customers, the realisation of energy savings and increased customer retention.
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